A five-star hotel with 455 rooms and suites, located in the center of downtown Bangkok, Pathumwan Princess Bangkok is registered under the name of MBK Public Company Limited and managed by MBK Hotel & Tourism Co., Ltd. Guest services include accommodation, function rooms, restaurants and bars, “The Olympic Club” fitness center and “Tantara Health Spa”.
Pathumwan Princess Hotel is located in Bangkok and operated by MBK-HT. The hotel has commenced operations since 1996. The hotel offers services in several areas accommodations such as 455 non smoking guestrooms, the banquet rooms, the seminar rooms, the restaurants, the fitness center and the spa
The primary target market of Pathumwan Princess Hotel
The primary target market includes travelers from Australia, Singapore, Hong Kong and the United Kingdom as these countries still have strong potential in terms of financial and economic growth.
The Hotel’s Secondary Target Market
- Customers that book through internet.
- The group of travelers with Bangkok as a stopover or while they wait for connecting flights.
- Customers that have certain traveling season of the year such as customers from Scandinavia, New Zealand and Customers from Middle East.
- Customers that never use Hotel services but have the efficiency in paying such as China and Europe.